Louis Vuitton

Target Market

LV uses demographic targeting strategy to target their customers

-Both men and women

- Age: ranging from young adults to seniors (22 -65 yrs old)

Income: around $5,500 or above per month.

Keys to success

Deploying (впровадження) mass-marketing techniques- celebrity endorsement (підтримка) and sport sponsorship (спонсорство).

"We do everything ourselves from creativity through manufacture and design." - CEO Yves Carcelle.

• Status

Gain higher sales, retain (збережіть) your high status. • Differentiation

By its products, services, channels.

Place

-Department Stores:

- Macy's New York

- Bloomingdales

- Saks Fifth Avenue

• Exclusive Distribution

- Limited number of stores and retailers.

PROMOTION

· Advertisements

- message : convey luxurious image

-means of media : high-end fashion magazines. Eg. Vogue, Elle

-Billboards

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